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Product Marketing Program Manager

Location: Burnsville, MN, United States

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Northern Tool + Equipment is seeking a talented Product Marketing Program Manager to drive the success of Northern Tool’s product in the market. This includes market research, product positioning, creating go-to-market strategies, crafting messaging, enabling sales teams, and analyzing performance, influencing private label packaging & retain store signage. The Product Marketing Program Manager’s goal is to ensure the product meets customer needs and achieves revenue objectives.
Key Responsibilities:
  • Develop comprehensive marketing strategies to promote products within designated categories, including defining target audiences, positioning, messaging, and marketing channels. 
  • Lead the development of integrated marketing campaigns across various channels such as digital advertising, social media, email marketing, and events. Collaborate with creative teams to develop compelling content and assets.
  • Works with internal teams in advertising/creative, legal, and sales to advance marketing and sales of existing and new private label products, strategic channel marketing and merchandising through all channels. 
  • Ensure consistency and alignment with brand guidelines across all marketing activities within assigned categories. Uphold brand values and identity in messaging and communications.
  • Works with merchandising and external product vendors to ensure that private label product packaging and on-product branding is consistent with intended strategy, that processes are managed to support quality and consistency within brands and ensure that all product commerce dates are met. 
  • Maintains awareness of developments in product marketing for key retail and product competitors.  Conduct regular competitive research to ensure the Company’s product marketing programs are appropriately synergized and/or differentiated according to intended strategies. 
  • Directs execution of plans for private label packaging and the retail sign program to analysts responsible for supporting the program. 
  • Establishes and sustains interactive relationships with all external vendors and contacts to result in favorable networks to support the current and future goals of the organization and to benchmark practices/results against competition and to maximize organizational effectiveness.
  • Supervises and manages assigned personnel as it relates to all projects or related work, establishing performance requirements, clarifying responsibilities, conducting performance appraisals, and planning for individual employee development.
What you will bring to the table:
  • Bachelor’s degree in marketing, Business Administration, or related field. 
  • Proven experience in product marketing, category management, or related roles.
  • Experience with Marketing concepts, including product marketing and print processes preferred.
  • Ability to communicate, both orally and in writing, with a wide variety of Company personnel.
  • Strong Microsoft Office expertise with an emphasis on Excel.
About Us
At Northern Tool + Equipment we’ve created a problem-solver’s paradise. A place where both pros who need the perfect tool to expertly finish the job, and do-it-yourselfers, who are looking for the right tool along with a bit of guidance, feel right at home. Our blueprint for success is Made for This. We’re poised to create a world-class customer experience while we strive to enter new markets and drive growth through exceptional customer insight. The plan is well on its way to resounding success, with over 130 retail stores across 24 states, plus a selection of products from the top national brands, and the addition of global manufacturing operations designed to create our own specialized tools and equipment. We’ve always had a way of either seeing what’s next, or defining it, but we need great people to grow along with us. We're looking for people who have the mindset of putting the customer first; team members who are ready to equip every problem solver who walks through our doors with the right tools and advice to tackle the tough jobs well; and individuals who are ready to help us boldly build what’s next.
As a Top Midsize Employer, we proudly offer:
• A comprehensive benefits package to cover healthcare, retirement, and wellness programs to help you be your best self financially and physically.
• Generous Employee Discount on the products we sell.
• Daily Pay: Have the flexibility to be paid daily!
• 401K with employer match
• Holidays off NTE recognizes 7 federal holidays.
• Hybrid work schedule.
Apply Now